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New Delhi.The international successes of the Indian cricket team – Champions Trophy, Asia Cup and T20 World Cup – have given a new status to the sports industry in the country. Its impact is also visible on the world’s biggest T20 league, the Indian Premier League (IPL), which has now become not just a game but a huge business platform.

Historic surge in sports institute
According to WPP Media’s ‘Sporting Nation 2025’ report, the size of the Indian sports industry has grown by 13.4% to Rs 18,864 crore. It has been paid almost double in the last four years. The contribution of art in media was the highest, which has reached Rs 9,571 crore so far. The special thing is that digital advertising left TV superstars behind for the first time.

Cricket Supermarket: 89% stock
According to the report, cricket shops account for 89% of the total sports industry in India. This picture shows which country has the biggest impact on cricket among other sports and why it has become the biggest platform for IPL.

Sponsorship market is also growing rapidly
Despite the strong impact on the real money gaming sector, the sponsorship market recorded a growth of 8% to reach Rs 7,949 crore. Earlier, where brands like Dream11 and My11Circle were marketed, now they have been replaced by big and traditional brands like Google and Apollo Tyres. Google has invested heavily in cricket in the era of AI events and has played major partnerships in tournaments such as the IPL, Women’s World Cup and T20 World Cup.

Historic figure of ₹1000 crore crossed in IPL
The Indian Premier League has set a new record this time. For the first time, the sponsorship of IPL Championship has crossed Rs 1000 crore. According to the report, a total sponsorship of Rs 1,033 crore has been received.

The biggest earnings of these figures
In this race, Mumbai Indians, Royal Challengers Bangalore and Chennai Super Kings are at the forefront with big scores. These lists alone are earning up to Rs 150 crore from sponsorship.

IPL: Beyond sports, supermodel of business
Today IPL is no longer just a cricket tournament, but has become the biggest platform for branding, advertising and investment.

There is a game worth crores of rupees at every level, from broadcasting rights and sponsorship to the auction of players. This is the reason why IPL is now being called ‘note printing machine’.