Amazon, Meta to seek fairer UPI rules from NPCI
NewsBytes | April 30, 2026 2:39 PM CST
India delayed UPI market share limits
India previously delayed market share limits for UPI apps, letting Google Pay and PhonePe keep their lead for now.
Smaller players like Amazon Pay and CRED say it is tough to compete when one or two apps dominate so much space (PhonePe alone reaches nearly every corner of India).
This meeting could shape how easy (or hard) it will be for fresh faces to break into your favorite payment apps soon.
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