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'Parle will never find brand ambassadors like these again': PM Modi gifts melody to Italian counterpart Giorgia Meloni and internet can't keep calm
ET Online | May 20, 2026 5:38 PM CST

Synopsis

Prime Minister Narendra Modi's thoughtful gift of Parle Melody toffees to Italian PM Giorgia Meloni has captivated the internet. As soon as the video went viral online, people started tagging Parle on X saying the brand must be so happy seeing this clip, adding that Parle got brand ambassadors for free.

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PM Modi gifts melody to Italian counterpart Giorgia Meloni

Prime Minister Narendra Modi gifted a pack of Parle Melody toffee to Italian Prime Minister Giorgia Meloni on Wednesday ahead of the high-level diplomatic engagement between the two leaders. The video of PM Modi gifting 'very very good toffee' to Giorgia Meloni has taken the internet by storm and netizens can't stop talking about it. As soon as the video surfaced online, 'Parle', 'Melody' were among the most searched terms on Google and X, formerly known as Twitter.

ALSO READ: PM Narendra Modi gifts Melody toffee to Italian PM Giorgia Meloni. Watch video

Many social media users shared memes, jokes, and nostalgic memories linked Parle, turning the diplomatic gesture into an internet sensation. "This is going to go viral through the rooftop. Modi and Meloni enjoy India’s Parle Melody toffee together. The new India-Italy Melody partnership!," senior journalist Aditya Raj Kaul wrote.



"Lol, they are having so much fun riding this Melody trend. Parle must be so happy with this clip!," another user commented. "Parle Day 2 PMs endorsing a product for free," another comment read. "No jealousy please, and let’s not jinx it Btw Modi ji has really changed Parle’s fortunes," another commented.



"Parle or any brand for that matter will never find brand ambassadors like these again...!!," read another comment. "If Parle shares were listed, they would be on upper circuit right now Global recognition unlocked," read another comment. Parle Melody sales to skyrocket! Best Parle ad ever," said another.




Parle responds


Reacting to the gesture, Parle in a statement said, "Nice way of pushing Indian products and giving a global stage but the company is not considering listing on exchanges right now. We do export Melody, available in 100 countries. Thankful to PM Modi for giving us the global stage," reported CNBC.

PM Modi gifts melody to Meloni

Giorgia Meloni once again sent social media into a frenzy after sharing a video of PM Narendra Modi gifting her a packet of Melody toffee during his visit to Italy. In the viral video, Giorgia Meloni is heard saying, “PM Modi brought us a gift. It is Melody,” while holding a pack of Melody chocolates gifted by Narendra Modi.

Meloni shared the clip online with the caption, “Thank you for the gift.” The interaction quickly gained traction on social media, with users reacting warmly to the friendly and informal exchange between the two leaders.

The gesture took place during Modi’s visit to Italy, where both countries are expected to hold discussions aimed at further strengthening India-Italy ties and expanding bilateral cooperation across key sectors.


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