Top News

Friends, in today’s modern era, Google has become very important for us, where we get answers to any of our questions, Google keeps adding new features for its users, Google is going to bring one such feature, till now, Google’s AI-powered search experience was quite different from traditional advertisements, but now this is about to change. During its annual developer conference, Google announced that it will introduce new Gemini AI-powered “Smart Ads” in both standard Search and AI Mode, here are the full details.

According to the company, Search is becoming more conversational and smarter, and now ads will follow a similar format to provide more personalized and relevant suggestions to users.

Gemini to serve AI-powered conversational ads in Google Search and AI Mode

Sponsored suggestions will appear as AI-generated answers

Shopping ads will provide detailed product information and recommendations

New AI Business Agent will answer users’ questions instantly

Search will support videos, documents, images and Chrome tabs

Gemini 3.5 Flash integration aims to make search faster and smarter

Autonomous AI agents will continuously monitor news, blogs and sports updates

New conversational ads are coming in AI mode

Google said that about 75 percent of users who use AI Mode are able to take decisions more quickly and confidently. To further enhance this experience, the company is testing two new ad formats based on Gemini.

Unlike traditional sponsored links, these ads will provide AI-powered answers tailored specifically to the user’s question. For example, if someone searches what to do to make their home smell like a luxury spa, Gemini AI can provide specific recommendations, suggesting products or services.

Sponsored suggestions will appear in search results

Google said AI Mode results will now also include “sponsored suggestions”, also known as “Highlighted Answers”. These suggestions will integrate naturally with AI-generated responses, but will be clearly labeled as sponsored content so users can easily identify the ads.

AI ads now expanding to standard Google Search

The company is not limiting these changes to just AI Mode. In the coming months, Google plans to introduce AI-powered ads to the regular Google Search experience as well, which will drastically change the way users interact with online ads.

Big updates coming to Google Search

At its I/O 2026 event, Google also announced several major upgrades to Search. The company is integrating the Gemini 3.5 Flash model in AI Mode, which is expected to make Search even faster, smarter and more responsive.

Additionally, Google’s redesigned Search Box will better understand longer and detailed queries, and will automatically expand to handle more conversational queries.