A new wave of travellers chase skincare rituals, wellness experiences, and radiant results across global destinations
Gone are the days when vacations meant sunburns and sandy pores. Glowmads pack highlighters instead of heavy creams, chasing that lit-from-within vibe across borders. Skyscanner's 2026 trends spotlight them as the vanguard, with 27% of Gen Z travelers plotting beauty-infused adventures. It's fun, fabulous, and frankly fabulous – travel that's as much about feeling flawless as snapping the perfect sunset.
Who are these glow-chasers?
Glowmads aren't your average influencers; they're everyday folks – millennials and Gen Zers – who see beauty as self-care on steroids. Manish Chowdhary – Co-founder of WOW Skin Science says,"Travellers today want experiences that make them feel better physically and mentally, not just entertained. They are more health conscious, value personalisations and want to come home feeling ”
The founder of BOOFOOTEL says: "Glowmads are travelling for how they want to feel when they come back. Rested, Clear-headed, Glowing. They are travelling with intention. Booking facials, skin treatments and consultations the same way we’d book a hotel or a flight." Research shows that glowmads returning from their "glowcations" showed improved hydration levels, proving these trips deliver real results. Influenced by TikTok (21% admit it), Glowmads turn flights into facial time, misting mid-air and decanting serums into TSA-approved vials.
-
Eid-ul-Adha 2026 Wishes: Send these heart-touching messages to friends and relatives on Bakrid, reply will come immediately.
-
According to Manusmriti, is love marriage appropriate or not? Know the whole truth
-
Japan Foreign Minister Indulges In Filter Coffee, Gulab Jamun In India
-
27th or 28th May, when will Bakrid 2026 be celebrated? Know the exact date of Eid-ul-Azha and the importance of sacrifice
-
Railway Ministry approves the country’s first hydrogen train, know where it will start?
