Meta has launched Instagram Plus in India at ₹299 per month, offering 11 exclusive features across Stories, profile controls and customisation. Users get tools like secret story viewing, extended 48-hour Stories and advanced insights. The subscription is optional, with the standard Instagram version remaining free for all users.
Meta has officially launched Instagram Plus in India, its premium subscription tier for the platform, priced at Rs. 299 per month. The optional subscription unlocks a range of exclusive features designed to give users greater control, deeper engagement insights, and more personalisation options within the app. The standard version of Instagram continues to remain free.
Unlike Meta Verified, which focuses heavily on the blue checkmark and security, Instagram Plus is entirely about feature enhancement. The subscription is designed to grant power users advanced profile customisation options, deeper audience insights, and enhanced content controls that are completely unavailable on the platform's standard free version.
The launch comes shortly after Meta announced subscription-based plans across Instagram, Facebook, and WhatsApp.
What does Rs. 299 per month get you?
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