France’s 4-1 victory put a temporary damper on Norway’s tournament, but the viral Viking Row craze continues to sweep the 2026 World Cup as the team shifts focus toward their upcoming round of 32 knockout match against Ivory Coast
Perhaps the historic French cry ('We'll get them!') was the devastating storm needed to capsize Viking Row—the viral Norwegian sensation that had been dominating the tournament.
On Friday, June 26, Norway’s high-flying men's national team ran straight into a French buzzsaw, losing 4-1 in their final Group I match, courtesy a ruthless hat-trick by France's Ousmane Dembele.
Despite the loss, Norway is safely through to the knockout bracket as the Group I runner-up. Norway will face Ivory Coast in the round of 32 knockout, who secured their spot as the runner-up from Group E. The defeat has simply added a dramatic twist to a cultural phenomenon that has seen everyone from prime ministers to thousands of fans in Times Square sit on the ground and pretend to paddle a longboat.
What is the Viking Row?
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