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Sara Ali Khan's latest holiday pictures from Switzerland have once again brought the country's postcard-perfect landscapes back into focus. Just days earlier, cricketer Irfan Pathan was also seen soaking in the beauty of the Swiss Alps. Their trips are a reminder of India's enduring love affair with Switzerland—a romance that Bollywood has helped nurture for decades. And if there's one destination that continues to embody that cinematic charm, it's Interlaken. Immortalised by iconic films such as Dilwale Dulhania Le Jayenge and countless Yash Chopra romances, the alpine town remains a favourite among celebrities and Indian travellers alike, thanks to its breathtaking scenery and timeless appeal.

What makes Interlaken Bollywood's perennial favourite? Here are five experiences that continue to attract celebrities and travellers alike.

1. Jungfraujoch – Top of EuropeThe journey aboard the cogwheel train to Jungfraujoch is as memorable as the destination itself. Endless glaciers, panoramic mountain views and year-round snow have made it one of Switzerland's most photographed attractions. Many Bollywood celebrities make this a must-do during their Swiss holidays.


2. Harder Kulm Just a short funicular ride from the town centre, Harder Kulm offers sweeping views of Interlaken flanked by Lake Thun and Lake Brienz . It's ideal for sunrise, sunset and those dramatic Instagram-worthy shots that celebrities love sharing.

3. Lake BrienzThe turquoise waters of Lake Brienz have appeared in countless travel reels and Bollywood-inspired itineraries. Whether it's a scenic cruise or a jet boat ride, the lake offers a quieter side of Switzerland while delivering spectacular alpine scenery.


4. Höhematte ParkLocated in the heart of Interlaken, this open meadow is instantly recognisable for its uninterrupted mountain backdrop. It's also where visitors often spot paragliders landing, making it one of the town's liveliest public spaces.


5. Adventure experiencesToday's Bollywood stars are swapping chiffon sarees for adrenaline. Paragliding, canyoning, hiking and mountain biking have become as popular as sightseeing, giving Interlaken a fresh appeal for younger travellers while retaining its cinematic charm.


Bollywood's Interlaken checklist

• Jungfraujoch
• Harder Kulm
• Lake Brienz
• Lake Thun
• Iseltwald (the lakeside village near Interlaken that's become famous on social media and in K-dramas)
• Yash Chopra statue (technically in nearby Saanen/Gstaad there's a promenade, while the famous statue is in Interlaken's Kursaal Garden)