Top News

EU Asks Meta To Alter Addictive Features On Instagram, Facebook Or Face Fines
24htopnews | July 11, 2026 11:08 AM CST

The EU's technology regulator said Meta had failed to properly assess the addictive risks linked to highly personalised recommendations, autoplay and infinite scroll, which continuously provide users with new content and encourage prolonged engagement, Reuters reported.

The European Commission has accused Meta Platforms' Instagram and Facebook of violating the European Union's technology rules, saying features such as autoplay, personalised recommendations and infinite scroll are designed to keep users engaged for longer periods.

The preliminary findings came after a two-year investigation under the EU's Digital Services Act, which requires major online platforms to take greater responsibility for tackling illegal and harmful content.

Regulators flag risks of excessive use

The EU's technology regulator said Meta had failed to properly assess the addictive risks linked to highly personalised recommendations, autoplay and infinite scroll, which continuously provide users with new content and encourage prolonged engagement, Reuters reported.


READ NEXT
Cancel OK