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Netflix's Lock Upp: Sach Ya Sazaa has become one of India's most talked-about reality series, crossing 50 million viewing hours in just three weeks. Since its launch, audience response has been nothing short of phenomenal. Originally launched as a five-day-a-week format, Lock Upp quickly proved to be an unmissable watch, prompting Netflix to expand it to six episodes a week after the overwhelming response in its very first week. Fridays soon became synonymous with one question: "What do we watch today?"—a clear sign that the show had evolved from a reality series into a cultural conversation. Now, fuelled by overwhelming audience demand, Netflix is extending Lock Upp to all seven days of the week through the grand finale, delivering an uninterrupted run of drama, twists and revelations as the competition enters its final phase.

Monika Shergill, Vice- President Content, Netflix India said, "When a show sparks conversations about topics that people care about but hesitate to discuss openly, you know you’ve done right by your audience. Lock Upp: Sach Ya Sazaa isn’t just another reality show for us, it has become a dominant cultural conversation that has generated 2.5 billion views on social media already. While it's a game,  it's also a psychological experiment playing out in real time with contestants confronting their traumas, owning their truths and coming out with their raw and real personalities while being relatable to the audiences. Crossing 50 million view hours just within 3 weeks is an incredible milestone, but what excites us even more is that Indian non-fiction storytelling is clearly finding a truly global audience, with viewers across 12 countries tuning in and making it their own. This is a big win for a homegrown format, our partnership with Ekta Kapoor and for the incredible chemistry between Riteish and Farah that has emerged as an audience favourite.”