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Following his successful directorial debut with the satirical film The Ba ***ds of Bollywood, Aryan Khan is broadening his creative horizons by launching his luxury lifestyle brand, D'YAVOL X.

The brand recently held an exclusive private event to unveil its eyewear collection at The Apartment in Bicester Village, London, a venue reserved for its elite clientele. This immersive showcase was graced by the presence of Gauri Khan and Suhana Khan, providing guests with an intimate glimpse into the brand's evolving design ethos.

Gauri Khan expressed her thoughts on the collection, stating, “Design has always revolved around detail, emotion, and timelessness. This collection embodies the brand's core values—effortless elegance and enduring pieces.”

Leti Blagoeva, co-founder of D'YAVOL X, highlighted the significance of the event, saying, “We are thrilled to present our creative vision at one of the world’s premier luxury shopping destinations. This showcase at The Apartment in Bicester Village represents a pivotal moment in our international journey, allowing us to introduce our eyewear collection to an audience that truly values thoughtful design and superior craftsmanship. This is just the start of our ambition to elevate D’YAVOL Eyewear globally, creating a brand that honors artistry and classic designs, standing proudly among the top luxury names worldwide.”

D'YAVOL X, co-founded by Shah Rukh Khan, Aryan Khan, Leti Blagoeva, and Bunty Singh, initially launched as a limited-edition luxury streetwear line and has now ventured into high-end eyewear, merging Japanese craftsmanship with modern luxury. The London event marks a significant step in the brand's global aspirations and Aryan Khan's rise in the luxury fashion sector.