Top News

4 August 2026

An almost impossible challenge — and a brilliant story behind it.

Shirts packed with sponsors are always difficult to get right. Very often, the design ends up being spoiled by too many logos and too much text.

A well-known example is Chambly’s shirt in Ligue 2 in 2019, which squeezed in 10 sponsors and was heavily criticised for how it looked in the end.

Now, in Peru, a club from Lima has taken that idea even further. After being relegated to the fourth division because of financial troubles, Club Deportivo Centro Municipal turned to its own community in an effort to avoid bankruptcy.

Rather than relying on one major sponsor, the club chose to involve local supporters and businesses through an inventive fundraising drive aimed at clearing a debt of 3 million euros. For between 50 and 150 euros, people could buy a space to display their brand. That is how 1,057 logos found their way onto what has been called the “1,000-logo shirt”.

It is a major lift for the four-time Peruvian champions and also the starting point of an ambitious wider plan: a return to the top division in 2028, the building of a 45,000-seat stadium, and even a documentary series.

So, is it a design disaster or a challenge brilliantly completed? In our view, the final result is highly surprising and genuinely stylish — a gamble that has paid off very well.