Top News

• Customers will receive a 3-month Spotify Premium subscription with the purchase of select boAt products.
• Spotify Premium offers ad-free music, offline downloads, and high-quality audio streaming.
• boAt recently launched the Nirvana Utopia 2 ANC headphones in India at a price of Rs 5,999.

Indian electronics brand boAt has introduced a new offer for its users. In this offer, the company will offer customers a 3-month Spotify Premium subscription on the purchase of its select products. For this, the company has announced a partnership with Spotify Premium. Under this partnership, a bundled music streaming is being offered. This collaboration is part of a larger effort to connect hardware with digital services, with this collaboration bringing together the consumer audio brand and the music streaming platform.

A new digital campaign

Along with this partnership, the companies have also launched a new digital campaign to promote this offer. The company has said that this partnership includes a bundled Spotify Premium offer for eligible products and a new digital campaign. According to the information that has come to light, users who purchase select boAt products will be offered a Spotify Premium subscription for 3 months. In this, users will be offered features like ad-free playback, offline downloads and high-quality audio streaming.  (Photo courtesy – AI Created) 

Spotify Premium offer available on purchase of select boAt products

Along with this announcement, boAt and Spotify Premium have launched a digital campaign called Half the Experience. The ad features musician Char Diwaari performing a concert intentionally for half an hour. The concert returns to normal when the user switches to the bundled offer. The sequence is designed to highlight the difference between the interrupted playback and the listening experience in the bundle. This Spotify Premium offer is available on the purchase of select boAt products. The company has not yet announced the list of eligible devices or the end date of this promotion.

Nirvana Utopia 2 ANC Headphones

Notably, boAt recently launched the Nirvana Utopia 2 ANC headphones in India for Rs 5,999. The headphones are available in Cosmic Black and Utopian White color options and offer dual drivers, adaptive hybrid ANC up to 45dB, high-res audio, 3D spatial audio, Bluetooth 5.4, AI-based calling features, and up to 80 hours of battery life. The device also supports Google Fast Pair, fast charging, and the boAt Hearable app.