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The role of Gen-Z, or young voters , is steadily increasing in the country’s politics. Political parties are also using social media and various campaigns to engage this segment. Meanwhile, a CVoter snap poll has revealed several important insights into Gen-Z’s political preferences and electoral priorities.

In this survey conducted with TV9 Bharatvarsh, the youth were asked 10 questions including election issues, basis of voting, impact of social media, understanding of political parties, nationalism and educational qualification of the candidates.

A total of 53 percent of those surveyed cited employment, education, and healthcare as the most important issues. This figure was 56.7 percent among NDA supporters, while 51.7 percent of those supporting the opposition also prioritized these issues. Others, 45.8 percent, considered employment, education, and healthcare as their top priorities.

Regarding corruption, 11.9 percent of respondents identified it as a key election issue. This figure was 11.6 percent among NDA supporters, 12.2 percent among opposition supporters, and 12.1 percent among others.

Issues or leaders, which should be preferred while voting?

The survey also revealed important information about the voting patterns of Gen-Z. A total of 33.3 percent of respondents said they prioritize issues when voting. Among NDA supporters, 30.5 percent and among opposition supporters, 33.3 percent prioritized issues.

After issues, the leader was the second most important factor. 22.9 percent of NDA supporters and 23.1 percent of opposition supporters considered the leader to be an important factor in deciding their vote.

How much influence does social media have on shaping political opinions?

For today’s Gen Z, social media is becoming a major medium for understanding politics and forming opinions. In a CVoter survey, 49.3 percent of respondents believed that social media plays an important role in shaping their political opinions.

Among NDA supporters, 53.2 percent acknowledged the influence of social media, compared to 48.3 percent among opposition supporters. Among others, 40.7 percent considered social media important in shaping political opinions.

Do political parties understand the concerns of Gen-Z?

An important finding of the survey is that a large number of youth believe that political parties are not able to understand their real concerns.

A total of 58.7 percent said political parties don’t understand the concerns of Gen Z. This was the case for 54 percent of NDA supporters, 64 percent of opposition supporters, and 58.7 percent of others.

In contrast, only 26 per cent of NDA supporters and 17.1 per cent of opposition supporters believed that political parties understand the concerns of the youth.

It is not necessary to vote for the candidate of your caste.

The survey also revealed an interesting picture regarding caste-based voting. A total of 24.4 percent of respondents said they preferred to vote for a candidate from their own caste, while 48.2 percent declined.

Among NDA supporters, 50.6 percent and among other categories, 50.8 percent said they would not vote for candidates from their own caste alone. Among opposition supporters, the figure was 44.6 percent.

How was the survey conducted?

To understand the political thinking of Gen-Z, CVoter conducted this snap poll using CATI (Computer Assisted Telephone Interview). The survey included people over 18 and under 35 across the country. The survey was based on BARC-HSM.

The survey reports a margin of error (MoE) of +/-3 percent at the macro level and +/-5 percent for micro-level trends. These figures are based on a 95 percent confidence interval. Overall, the survey’s message is clear: for Gen-Z, it’s not just the leader or party that matters in electoral politics. Employment, education, health, and other real-world issues are playing a major role in their voting decisions.