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• BMW's high-tech electric car 'iX3 Neue Klasse' stars in the new 'Spider-Man: Brand New Day' movie.
• BMW has made a digital 'E Ink Prism' high tech 'iX3 Flow' car that changes colors and graphics like Spider-Man's suit.
• On the occasion of this partnership, a special Spider-Man themed animation and light show feature is available on the infotainment screen for BMW car owners.

Hollywood's famous superhero movie Spider-Man and luxury car production company BMW have started a new era together. The recently released movie 'Spider-Man: Brand New Day' features BMW's first 'neue Klasse' Neue Klasse platform based fully electric high-tech car 'iX3'. The combination of this car with the exciting action scenes of Spider-Man in the cinema is attracting the special attention of the audience.

Futuristic design and latest technology

The 'BMW iX3' featured in the film is not just a car but a symbol of future automobile technology. The car comes with premium features like BMW's new panoramic display, advanced driver assistance system and panoramic glass sunroof. The 'sport mode' of the car and the speed of the electric motor make the action scenes in the film more thrilling. Apart from this, BMW's 5-series sedan car is also an important part of this movie.

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Color changing special 'iX3 Flow' Concept car

On the occasion of this partnership, BMW has teamed up with Sony and Marvel to create a special one-off car called 'BMW iX3 Flow – Spider-Man Brand New Day'. The car's body uses 'E Ink Prism' digital display technology, which allows the exterior of the car to change colors and graphics like Spider-Man's suit. The car is currently on display for fans at the 'BMW Welt' exhibition in Munich.

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Experience Spider-Man on the car screen

Not just the cinema, BMW has also introduced a special 'Spider-Man Animation' feature on the car's infotainment screen for its customers worldwide. As soon as the car is started, the special light and sound effects of Spider-Man theme start on the screen.

In short, the partnership between 'Spider-Man: Brand New Day' and BMW is a perfect example of automobile and pop-culture coming together.