Maharashtra FDA has issued show-cause notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their endorsement of a ‘Vimal Elaichi’ advertisement. The regulator suspects the branding could indirectly promote prohibited pan masala or tobacco products. The actors have 15 days to explain their association, submit campaign documents and provide details of their due diligence.
Mumbai: The Maharashtra Food and Drug Administration (FDA) has issued show-cause notices to Bollywood actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their endorsement of a ‘Vimal Elaichi’ advertisement, alleging that the branding could amount to indirect or surrogate promotion of prohibited pan masala and tobacco products.
Actors Given 15 Days To Explain Their Association With Advertisement
The actors have been given 15 days to submit written replies along with documents explaining their association with the advertisement and the due diligence undertaken before endorsing the product.
The FDA has also directed them to immediately stop participating in the advertisement and remove related promotional content from their official social media accounts, websites and other digital platforms under their control.
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