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With Bombay Cocktail Week set to begin next week and ProWine India scheduled for November, Nikhil Agarwal, founder of All Things Nice and host of both events, discusses India’s evolving drinking habits, premiumisation and the future of the country’s wine and spirits industry

With Bombay Cocktail Week paused to begin next week, and the biggest alco-bev exhibition, ProWine, coming up in November, Nikhil Agarwal is super busy. He still finds time not only to chat with us, but also to host a party to celebrate 16 years of All Things Nice, his company that promotes good drinking habits with sit down dinners paired with choicest spirits.

How has the Indian wine and spirits market evolved over the past few years?

There has been a lot of change, too much to be able to detail in one answer. I think the last few years since Covid retreated have seen the most dynamic changes in India's wine and spirits story. People are drinking more wine, and they are also drinking better wines. Many new wine brands have entered the market and people in parts of India beyond the three big cities are developing a deeper appreciation for wine. There are more wine clubs, tastings, and dinners across the board. This has been an exciting time for wine, especially with the Free Trade Agreements being announced and going live.