NBA media deal drives viewership, streaming growth
Sandy Verma | August 24, 2026 10:24 AM CST
The NBA’s expanded television and streaming presence helped produce significant audience growth during the first season of its 11-year, $76 billion media rights agreement. Average game viewership increased 16% to 1.78 million, giving the league its strongest regular-season audience in seven years. Greater exposure on traditional broadcast television played an important role. NBC and ABC (…)
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