Top News

• Arbaaz Khan has narrated the funny story of being 'Achha Bhaiya' in a mockumentary style short film.
• The campaign has given a message to order a gift of a boat to sister for Rakshabandhan in a few minutes from Blinkit.
• Various audio and wearables products including Boat Rockers 480, Chrome Iris Smartwatch are showcased in this campaign.

The festival of Raksha Bandhan is going to be celebrated on August 28. On the eve of Rakshabandhan, India's leading and popular audio and wearables brand 'Bot' (boAt) has announced a new digital campaign in association with quick-commerce platform 'Blinkit' and renowned actor-producer Arbaaz Khan. A digital film has been created in a mockumentary format. This short film is currently being talked about on social media, and through a funny quip, it shows the audience “how a best brother should be”color: #3366ff;”> Premium look and amazing features… Sony's new 5G smartphone is a banging entry, features just one look.

A fun digital film in a mockumentary format

This digital film is made in mockumentary format. In this digital film, Arbaaz Khan can be seen taking the mic in hand and dissecting the style of becoming Bollywood's 'All-Time Favorite Bhai'. In his signature style, 1 am tweets, deadpan dialogues, and hero-like swagger is not love. Arbaaz himself plays the role, which adds to the humor. Commenting on the 'universal bhai' image in Bollywood, when Arbaaz looks at the camera and says, “I am bhai's bhai”, the main message of the campaign comes across: Don't be a 'half bhaiya', be a 'accha bhaiya'!

Not just looks, brother's duty is important

Just showing off and showing off is not being present for a sister. Being a good brother this Raksha Bandhan is extremely easy. Just open the Blinkit app, order your favorite 'Bot' gift and get it delivered to your doorstep in minutes. “This Rakshabandhan gift a special boat item from Blinkit and strengthen your brother-sister bond. Isn't a boat (so) easy?” This line weaves the noose of this campaign.

Talking about the campaign, a Bot spokesperson said, “Every year Rakshabandhan, brothers like to pretend to be the 'best brother'. That swag and dramatic dialogue. Arbaaz plays the role perfectly, as he grew up around such a big image. But our message is very clear: being a good brother is not about performance, but about being there for your sister. With Blinkit and Bot, this is now possible in a pinch.” is.”

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Social media and product availability

The campaign has gone live across all social media platforms of the boat and Blinkit. It introduces a wide range of wireless earbuds and portable audio devices including 'Boat Rockers 480' headphones and 'Chrome Iris' smartwatch. All these products are available for quick-delivery on Blinkit as well as BOAT's official platform, making this an extremely convenient option for last-minute Raksha Bandhan shoppers. The campaign was conceptualized by Bot's in-house team and produced by Drift and directed by Raihan Muhimtule.