ITW Universe has secured exclusive global production, broadcast distribution and commercial marketing rights for the first senior men’s T20I between India and Japan. The match will be played on 22 September 2026 at Sano International Cricket Ground, Japan. Organised by the Japan Cricket Association, the fixture celebrates 75 years of India-Japan diplomatic relations.
National, 7th September 2026: ITW Universe has officially secured the exclusive global sports production, broadcast distribution, and commercial marketing rights for the historic one-off T20I between India and Japan. As part of this comprehensive mandate, ITW Universe holds full ownership of the broadcast feed and commercial inventory for the landmark fixture scheduled for September 22, 2026 at the Sano International Cricket Ground in Tochigi, Japan.
Following the acquisition of exclusive rights, ITW Universe is in advanced discussions with leading linear television networks and OTT platforms, including Star, Sony, Zee, and FanCode, for domestic and international broadcast and streaming partnerships
This landmark fixture marks the first time in history that the senior men’s teams of India and Japan will meet on a cricket pitch. Organised by the Japan Cricket Association (JCA) as part of the flagship ‘Sport 75’ initiative, the match celebrates 75 years of diplomatic relations between the two nations.
Held alongside the 2026 Asian Games in Aichi-Nagoya, the match presents an unprecedented opportunity to take Indian cricket into a new market and build long-term visibility in Japan.
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