The number of WhatsApp users is more than 2 billion, but have you ever wondered how WhatsApp, which provides free service, earns money? First of all, let us tell you that WhatsApp is now in the possession of Meta. The company bought WhatsApp in 2014 for $ 19 billion.
Now talking about micro advertising, Facebook knows more about you than you do and the company uses this information to earn money. In such a situation, Facebook can see the data of WhatsApp and can show you advertisements for only those products which you need. However, WhatsApp claims that it does not read your messages. WhatsApp is free, but it has a special model of earning, which is mainly focused on business users. Companies can communicate directly with customers using the WhatsApp Business app, such as order confirmation, shipment tracking, or customer support.
Big companies pay WhatsApp for some premium services and API features to communicate directly with customers. WhatsApp is now simplifying business interactions and transactions, allowing customers to book tickets, make payments, and other services directly through chat. Companies pay for these features, which is how WhatsApp makes money.
Disclaimer: This content has been sourced and edited from Amar Ujala. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.
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