Top News

News India Live, Digital Desk: Bollywood’s ‘Fashion Queen’ Sonam Kapoor She is known for her style and fashion sense. Whether it is a red carpet event, photoshoot or an airport look, Sonam always surprises everyone with her outfits. They are often seen in expensive designer clothes and accessories, and everyone thinks how huge and expensive their wardrobe will be. But, do you know that Sonam Kapoor, who is 40 years old, does not buy many expensive designer clothes, but borrow?

You might have been shocked to hear this, but Sonam Kapoor herself has accepted many times in interviews. This is a secret that is hidden behind the fashion of many celebrities. Let’s know the story behind Sonam Kapoor’s ‘borrowing fashion’ and how she remains a fashion icon even today:

Sonam Kapoor’s secret of ‘borrowing fashion’:

It is no secret that designers borrow clothes to wear on many celebrities events, photoshoots or red carpets in Hollywood and Bollywood. This is called ‘Public Relations (PR) Borrow’. Sonam Kapoor is also a part of this practice.

1. Why do you borrow clothes?

• To be extremely expensive: Designer clothes, especially international designers outfits, are of millions or crores. Buying such expensive clothes for every event is impractical and extravagant.

• Using once: Celebrities rarely wear an outfit more than once, especially on big events. In such a situation, buying them is not financially correct.

• Trading and Brand Promotion: This is a kind of ‘Win-Win’ situation. Designers promote their new collections through celebrities, and celebrities get to wear expensive clothes without purchasing.

• Stay fashionable: This is the best way to follow every new trend and collection without making a big investment.

2. Who gives these clothes borrowed?

• Designer houses: Large fashion houses and designers (such as Dolce & Gabbana, Valentino, Gucci, Ralph & Russo) give their latest collection clothes to celebrities for events.

• Stylist: Sonam Kapoor and other celebrities have professional stylists, who contact these designer houses and choose the right outfits for celebrities.

• PR Teams: PR teams of brands also work closely with celebrities, so that their products can be shown on the right platform.

3. How does this system work?

• When a celebrity is about to join an event, his stylist contacts various designer houses.

• Designer houses send some outfits from their latest collections to try celebrity.

• Celebrity or their stylists choose one of them outfits.

• After the event, the clothes are returned to the designer house. Many times they are washed and packed and sent back.

• In some cases, celebrities also have to get photoshoot done in those clothes, so that the brand can get enough coverage.

4. Why is Sonam Fashion Queen still?

• Styling Sense: Sonam’s real art is not in borrowing clothes, but in style them. She knows which outfit to carry, which accessories to wear and how to pose.

• Self-confidence: She appears with great confidence in any outfit, which makes her look even more enhanced.

• Trend Setter: She often follows new trends and molds them in her style.

This example of Sonam Kapoor shows that glamor and style in Bollywood are not just a game of money, but also the result of smart choice, excellent styling and mutual cooperation. Sonam Kapoor’s fashion sense is excellent even at the age of 40, and this secret makes her fashion even more interesting.

Filmmmaker: Partho Ghosh, director of films like 100 days’ and ‘Agni Sakshi’, is no more, the film is shocked to the film world