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Renowned Pakistani designer Zara Shahjahan has officially entered the world of perfumery with her debut fragrance collection, released exclusively through the brand’s website. The launch was preceded by a captivating Instagram reel, and later celebrated with a glamorous event in Lahore attended by celebrities, influencers, and fashion insiders.

The collection features three perfumes Love, Lust, and Lush each inspired by the city of Lahore, where Shahjahan grew up. Known for weaving storytelling into her fashion, the designer has translated her personal memories and the city’s vibrant culture into fragrance, allowing each scent to represent a unique emotional facet of Lahore.

In the pre-launch reel, Zara Shahjahan explains, “If I had to launch a fragrance line, it would always be Lahore. It’s who I am. It’s the way I experience beauty, create, and live.” She also shared how each perfume embodies a specific emotion connected to the city: Love for tenderness and nostalgia, Lust for passion and intensity, and Lush for the city’s greenery and poetic monsoon atmosphere. The cinematic visuals in the reel showcase Lahore’s streets, architecture, and everyday life, providing a sensory narrative that complements the fragrances.

https://www.instagram.com/reel/DRmVO_wjSt9/?igsh=YTRrMzJzMjhiYjM2

https://www.instagram.com/p/DSAcLSHjLdA/?img_index=3&igsh=MXFkNTdyMTBwcmtnbw==

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