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A colour, which became a brand… What is the story of the fashion world’s most iconic color ‘Valentino Red’?
Samira Vishwas | January 20, 2026 5:24 PM CST

The fashion world suffered a deep shock on January 19, when legendary designer Valentino Garavani passed away at the age of 93. He breathed his last peacefully at his home in Rome, surrounded by his family and close ones. Valentino Garavani is counted among the most influential fashion designers of the 20th century. In her career, she designed clothes for women who had made a mark in their respective fields.

Many famous personalities like Jacqueline Kennedy, Elizabeth Taylor, Julia Roberts, Gwyneth Paltrow, Priyanka Chopra and Isha Ambani wore Valentino’s clothes. In 1960, he co-founded the Valentino fashion house, which over time became an international luxury brand. Grandeur, decency and balance were clearly visible in his design thinking, which included him in the list of the world’s top designers.

A unique identity made of red color

Valentino’s biggest identity was his special color, which the world knows as ‘Valentino Red’. There are very few designers whose name is associated with a color to such an extent. Valentino made red not just a shade, but a symbol of confidence, romance and dignity. This color was simultaneously deep and simple, dramatic and suitable for all skin types. The presence of red color in his collection was so special that whether it was the runway or the red carpet, his designs were recognized from a distance.

Inspired by Barcelona

Valentino’s love for red is believed to have originated during a trip to Barcelona early in his career. There he saw the opera ‘Carmen’ and was impressed by how different and impressive the women dressed in red stood out from the crowd. This experience later became an important part of his design language. He first introduced the red dress in his Spring-Summer 1959 collection. This dress was simple in appearance, but its shine and color attracted everyone’s attention.

Their view on red color

Valentino had said in an interview that he considered red as his lucky color from the beginning. For them this color was a symbol of happiness, energy, life and love. He believed that a well-crafted red dress enhances the woman wearing it, without overpowering her. This is why the women wearing the red dress designed by him looked full of confidence and very impressive.

First choice of celebrities

Over the decades, Valentino Red has become a signature finale to his fashion shows. Many celebrities like Penelope Cruz, Nicole Kidman, Anne Hathaway, Scarlett Johansson, Rihanna and Jennifer Aniston made headlines on the red carpet wearing his red gowns. When Valentino announced his retirement in 2007, all the models at his last haute couture show paid tribute to him by wearing red dresses. This moment was both emotional and historical.

A color that will live forever

Valentino Red was considered so special that Pantone officially recognized it. The brand’s records show that more than 550 different shades of this color were used in their collection. Even after his retirement in 2008, Valentino Red remained an important part of the brand. Even today, this color reminds us of his belief that even a single color can become an enduring symbol of style, confidence and identity.


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