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Will the price of iPhone 18 Pro not increase? Users happy with Apple’s new move, relief for those buying a new phone
Samira Vishwas | March 22, 2026 5:24 PM CST

Apple iPhone Price Leak: Speculation about Apple’s new iPhones has intensified in the market. After the recent launch of the iPhone 17e, all eyes are now on the upcoming iPhone 18 Pro and iPhone 18 Pro Max. The most important thing that is coming to light at this time is their price.

According to new reports, Apple may not increase the prices of its premium iPhones this time. Despite the continuous increase in the cost of components in the global market, the company can provide some relief to the users.

Analyst’s big claim: price will remain stable

Well-known tech analyst Ming-Chi Kuo has said in his report that Apple may refrain from increasing prices this time. He believes that even if critical components such as memory and chips have become expensive, Apple will not pass the burden of these increased prices directly on to customers. According to the report, the company’s strategy is to increase its market share as much as possible by keeping prices under control. This method can also prove to be very beneficial for Apple’s services business.

Pro models will come first

According to reports, Apple may launch iPhone 18 Pro and Pro Max first in the second half of this year. At the same time, the standard iPhone 18 may be introduced next year, perhaps along with the iPhone 18e. This clearly shows that at present the company’s entire focus is on its premium models only. If prices do not increase, it will be a big relief for buyers.

Comparison with current prices

Currently, the iPhone 17 Pro has a starting price of $1,099, while the iPhone 17 Pro Max is priced at $1,199. If Apple maintains these prices, it would be big news at a time when other companies are increasing the prices of their smartphones. For example, the prices of the Samsung Galaxy S26 series were recently increased, and other brands are expected to do the same.

Other reports also point in the same direction

Another analyst, Jeff Pu, has also claimed that the prices of iPhone 18 Pro and Pro Max will probably remain the same as their previous models. The report says that Apple “cost management” Emphasizing on (cost management). Under this strategy, the company is trying to make better deals with suppliers like Samsung and SK Hynix. Apart from this, efforts are also being made to reduce the manufacturing cost of components like cameras and displays.

How is this possible despite rising costs?

Currently, the prices of memory chips like DRAM and NAND are increasing rapidly, due to the increasing demand for AI technology. Despite this trend, Apple plans to keep its prices stable. It is believed that the company wants to attract more and more users by reducing its profit margin.

Will there be a foldable iPhone?

Reports also suggest that Apple may soon launch its first foldable iPhone, which is currently called “iPhone Fold” It is being said. Although there is no definite information about its price, it is expected that it will be quite expensive.


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