VIDA, powered by Hero MotoCorp, launched the VIDA VX2 Plus KKR Limited Edition at Knights Unplugged 3.0, featuring KKR’s signature purple and gold, three accent marks for their championships, and modern electric scooter design. Fans can also get a KKR-themed helmet, while winning players receive personalized limited editions post-match.
New Delhi: VIDA, Powered by Hero MotoCorp, announced the launch of the VIDA VX2 Plus KKR Limited Edition for retail during the Knights Unplugged 3.0 on Tuesday. Inspired by the fearless spirit and championship legacy of the Kolkata Knight Riders (KKR), the Knight Edition Evooter features the team’s signature Knight Purple and Gold colours seamlessly integrated into the VIDA VX2’s contemporary design. A golden halftone gradient with micro-dotted patterns gradually blends in with the pearl black bodycolor. The distinctive design highlight includes three accent marks, symbolising the three championship titles won by the franchise.
This limited edition electric Evooter was unveiled in the presence of all team players at Knights Unplugged 3.0 and will be available at select VIDA outlets.
Kausalya Nandakumar, Chief Business Officer – VIDA, powered by Hero MotoCorp, said, “The launch of KKR Limited Edition VX2 Plus reflects Hero MotoCorp’s approach of blending distinctive design with culturally relevant collaborations. By bringing together the bold identity of the Kolkata Knight Riders and VIDA’s electric mobility platform, the initiative adds a unique dimension to the brand’s engagement in the T20 season through meaningful cultural and sporting association. The special Edition VX2 Plus further strengthens our commitment to sustainable mobility with the electrifying energy of one of the most celebrated teams in the league.”
Venky Mysore, Chief Executive Officer, Kolkata Knight Riders, said, "At Kolkata Knight Riders, we have always believed in building partnerships that go beyond visibility and create genuine value for our fans and partners alike. Our collaboration with VIDA reflects that philosophy, bringing together innovation in electric mobility with the spirit and identity of the KKR brand. The VX2 Plus KKR Limited Edition is a unique way to extend the Knight Riders experience beyond the field, offering fans a product that embodies performance, sustainability, and the distinctive ethos of our franchise."
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