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Maruti Suzuki India has onboarded five startups under the fifth cohort of its Incubation Programme to develop AI-driven and sustainability-focused solutions. In partnership with IIM Bangalore's NSRCEL, the startups will work on battery recycling, multilingual AI, procurement automation, brand visibility and software development, boosting innovation, efficiency and customer experience.

New Delhi: Maruti Suzuki India on Monday said that it onboarded five startups to co-develop artificial intelligence (AI)-driven and sustainability-focused solutions aimed at improving operational efficiency, customer experience and business processes.

The selected startups -- MiniMines, Easework AI, Sarvam AI, Siftly and CodeMate AI -- are winners of the fifth cohort of the Maruti Suzuki Incubation Programme (MSIP), which is conducted in partnership with the Indian Institute of Management (IIM) Bangalore's startup incubator, NSRCEL.

Maruti Suzuki Managing Director and CEO Hisashi Takeuchi said the company has been actively collaborating with startups to develop practical solutions for real-world business challenges.

"We are delighted to collaborate with five more startups. One of these startups, MiniMines, will support us in safely recycling end-of-life batteries, while the other four startups will help improve customer engagement and drive efficiency across our business operations," he said.