Top News

• The Passenger Vehicles division of Tata Motors has adopted the new name 'TATA.CARS', creating a new independent identity for itself.
• The company has replaced the old tagline from 2017 with a new and confident tagline 'Nothing's Too Far'.
• This new change will make the Tata brand more modern, focused on green mobility and appealing to the youth.

Tata Motors is a renowned automotive brand in our country, and one of the top selling car brands in India today. More than 7 million Tata cars ply on Indian roads. This figure is huge considering that India is one of the fastest growing car markets in the world. Now the company has announced a new brand chapter, further evolving Tata's car division with a new identity and tagline.

TATA.CARS A new identity of

In the last decade, the Tata Group's automotive division was called 'Tata Motors PV'. This included both commercial and private vehicles. But, now with the advent of TATA.CARS the passenger vehicle segment has become completely independent from the commercial segment. Although the brand name has changed, legally the division will still be known as 'Tata Motors PV'.

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Common people simply refer to their cars as 'Tata Cars' hence the name. The new branding aims to attract customers, encourage them to experience Tata Cars and instill confidence in them.

New tagline with new branding

Earlier their old tagline was 'Connecting Aspirations', but now they are moving forward with a new tagline 'Nothing's Too Far' with great confidence. This old tagline was in use since 2017. Today this new tagline promises to usher in a new era with new branding and a new brand message.

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Future view

Although TATA.CARS is their new brand, it aims to better connect with people and come across as a modern and accessible brand. With this new branding, the Tata brand will stand out more clearly as a young and advanced brand with safety and modern features. Also, this new era will be useful for further progress towards green mobility.