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Zomato, Swiggy, Amazon, Meesho and Zepto form new industry body
02 Jun 2026

India's leading e-commerce companies have formed a new industry-led platform called the Digital Commerce Coalition.

The initiative has been launched by Eternal (parent company of Zomato), Amazon, Swiggy, Meesho and Zepto.

The coalition aims to address issues like consumer trust, responsible innovation, economic participation and sustainable growth in the digital economy.

Focus on customer experience, delivery partners, supply chains
Strategic focus

The Digital Commerce Coalition will also focus on customer experience, delivery partners, supply chains, and opportunities for entrepreneurs and small businesses.

The move comes as India's digital commerce sector continues to grow with rising internet penetration, increasing adoption in tier-2 cities, changing business models and growing participation from businesses of all sizes.

Koan Advisory Group will serve as the secretariat
Support structure

Public policy consulting firm Koan Advisory Group shall serve as the secretariat for the coalition.

It will support its research as well as engagement activities.

Dr. Jaskiran Bedi, head of Public Policy at Eternal, said that digital commerce is making everyday consumption more convenient while creating new avenues of livelihood and entrepreneurship for millions.

Industry leaders stress importance of collaboration
Industry insights

Prachi Bhuchar, the head of Public Policy at Meesho, said the company has seen how digital commerce can unlock entrepreneurship and economic opportunity at scale.

Rachit Ranjan, Chief Policy Officer at Zepto, stressed that India's digital commerce sector is at an inflection point.

He added that industry-wide collaboration may help address MSME access to markets, resilient supply chains and consumer trust.