New delhi: As India’s digital ecosystem expands at an unprecedented pace, Indian consumers are rapidly embracing new-age identity technologies with balance convenience with seconds, a free report Said on Wednsday.
The data compiled by okta highlights that more than 30% of Indian users log into ten or more personal online accounts every month – Showcasing the Country’s Accelerating Digital FootPrint. AMID This Growth, Indian Consures are also displaying a greens to adopt biometrics and ai-driven services compared to global peers.
Despite the growing array of authentication methods, passwords remain the most convenient option for 82% of Indians. However, biometrics are steadily gaining traction, with 55% using fingerprint authentication and 35% relaying on face id for smoother logins.
“Despite the new options, 82% of Indians still find passwords to be the most convenient way to verify their identity,” The report said.
“More than half of the population (54%) Find it convenient to use a government id like aadhaar for verification purposes, followed by sms/voice calls (44%),” It added. Security Perceptions Remain High for Passwords (79%), SMS Authentication (74%), and Fingerprints.
However, Risky Practices Persist – 1 in 5 Indians Reuse the Same Password Accross All Personal Accounts. India’s Growing Trust in Digital Platforms is also notworthy. As many as 67% of Indian Respondents Trust Businesses to Protect Their Data, Well Above The Global Average of 50%.
This Trust Extends to Key Sector – Banks (79%), Tech Firms (73%), Government Agencies (70%), and Online Retailers (69%). However, Digital Vigilance is Rising Too, with 81% of Indians Expressing Concern About Identity Fraud – Significantly Higher Than the Global Average of 63%.
The report, based on a global survey of 6,750 consumers (Including 750 from India), also found that Indians are more open to engaging with enterprise ai agents. While 65% Appreciate the Speed and 24/7 Support of Ai, as many as 76% Still Prefer Human Interaction.
Interestingly, 64% of Indians are willing to share health data with ai agents, compared to 32% globally, and 49% are comfortable sharing financial data, Compared to 27% Globally.
“Ai is no longer a future concept – it is embedded in the way we live, work, and connect,” said shakeel khan, regional vice president and country manager, okta india. Ben Goodman, SVP & GM, Asia Pacific & Japan at Okta, Added, “In Asia Pacific, Trust has become the True Currency of Digital Engagement. Seamless, Secure, and Respect of his data. “
-
Going to buy lipstick? Do check these 3 things, otherwise both look and money will be spoiled
-
How to get the skin burnt with sunlight as before? These are tried tips
-
Headache will disappear only from smell! Plant these 5 herbal plants at home, know benefits
-
UN calls on international community to step up investment to meet Syria’s urgent needs
-
Amarnath Yatra starts from today, it is believed to be very auspicious to see a pair of pigeons
