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Money expert Martin Lewis's Money Saving Expert (MSE) website has issued a 30-day warning to Sky broadband and TV customers after the provider announced a mid-contract price rise for customers.

Millions of Sky TV, broadband and home phone customers are set to pay higher prices from April 1 after an announcement made on Wednesday.

Customers of Sky's standard and premium TV packages will see monthly bill increases between £1 and £3 and broadband customers will see prices increase by £3.

Because Sky uses an Ofcom loophole where it uses variable pricing instead of providing a pounds and pence figure on price rises at the outset of contracts, it must give customers 30 days to cancel, penalty free, from the announcement of the price increase.

Martin Lewis MSE also stresses that this loophole now applies to Sky Q satellite TV customers too, following a 'lengthy legal battle' between the regulator and Sky.

If you're not happy with the price rise, you can leave penalty free, even mid contract, Martin's website advises. This applies to Sky Broadband, home phone and Sky Q.

For Sky Glass or Sky Stream, you only have the right to cancel if you're outside your minimum term, not mid-contract.

Martin Lewis' MSE adds: "This is because Sky's Glass and Stream services, which are delivered over the internet, aren't covered by the same rules as broadband and satellite TV."

It went on to explain: "If you have Sky Broadband AND Sky TV, and you signed up for them at the same time (in other words, you took out a bundle), Sky told us that you can cancel the whole package penalty-free - even if it includes Stream or Glass. However, if you signed up for each service separately at different times, you may only be able to cancel the broadband penalty-free (not your Stream or Glass plan)."

It added: "If you'd rather stay with Sky or you can't leave penalty-free, haggling is worth a try - a MoneySavingExpert.com poll conducted last year found that 68% of broadband and TV customers who haggled with Sky were successful in negotiating a better deal."

A Sky spokesperson told the Express: "From April, the prices of our Sky broadband and TV products will change.

"We always aim to limit the impact of price increases as much as possible, and our approach means Sky customers continue to see some of the lowest increases in the market. These updates will allow us to continue investing in delivering fast broadband, the best entertainment and live sport, and services our customers can rely on, while managing rising costs faced across the industry."